Chota Haathi for Finders Keepers is on its way. Chota Haathi is a design endeavour that I’m looking forward to launching/introducing into the community soon. I have shown a sneak peak below, would love to know what everyone thinks about it!
Working on a new logo, brand identity, brochure, and a marketing communications strategy. Just flipped through the pages of C+A issue 13 designed by Garry Emery. Exquisite imagery and layout. Same goes for Rant, also by Garry Emery.
*Also on a personal note, I'm having a little girl in about 10 weeks from today! Changing times!
Wishing everyone a very Happy New 2011! I have been busy at Brains Design working for various corporate clients after 'The Parent's Guide to Pre-School'. Also recently finished a project with Woodhead, an architectural design agency I used to work for back in 2007 and loved the challenge. Will upload all the work as soon as I'm finished nulling it to a few memorable ones.
Have started a project with Brains Design, on a book called 'The Parent's Guide to Pre-School', which hopefully will be in publication soon. Vivid Sydney is currently on, a visual delight especailly from the bus, after work, crossing the bridge.
Visited the Cockatoo Island over the weekend for the 17th Biennale of Sydney. Jonathan Barnbrook type installations were inspiring but the way-finding via the catalogue was ambigious and unfinished. Currently working on a few projects for the Centennial Parklands and Corporate Identity for a Non Profit Organisation.
Finished the catalogue design concepts for Showcase Jewellers with Splash Group, 2 weeks ago! Currently working on a few design concepts for developing the Corporate Identity for an art gallery.
Chota Haathi is a personal design endeavour, which pays respect to typography and design in all its realm. It aims to create visual medley of joy, intrigue and conceptual style that will encourage its audience to include Chota Haathi in their everyday lives.
Microsoft Learning Suite is a set of free software which is included with Education PCs. This product required its own branding under the Microsoft umbrella. Working alongside copywriters, I was responsible for the strategic design and development of various logo design concepts and advertising ideas.
While working at Brains Design I designed the Parent's Guide to Preschool authored by Dof Dickinson, Creative Director at Brains and Cheryl Turi, a Kindergarten Teacher. The playful, yet informative, design of the book has earned accolades from various parents and teachers. This book informs parents about various activities they can create and get involved in with their children who are about to start Pre-school.
Few idea shots, few work and few Respect shots.
A fabulous resource of imaginative, creative, humorous and witty design and photography. Curious design finds a home or at least sublets this space, all in one !
Trip to Europe, a design ebullient for 8 weeks. Please review the images inspiring moments and tit-bits of the trip here.
Branding and Corporate Identity Projects for Dotted Trees Landscaping, Eco Ego, a Non Government Organisation in India and logo designs for Chota Haathi and Matki, sustainable and recycled product brands.
Senior Designer at the Department of Education and Training (DET) in NSW. Responsibile for the design and development of the department’s flagship publications, 'Time To Start School', 'A Special Place' and 'Time To Start Year 7' in 2008 and 2009. Also art directed the new images for 2009 publication.
Finished designing the corporate identity for The Wooden Pencil and Zuropa.
Worked on the 8th Edition of Francisco Mantecon Competition.
Finished Seasons II series for cherryArte.
Senior Creative within the marketing and communications team at Woodhead, a well established architectural design firm. Main responsibilities included, developing the style-guide, incorporating the style-guide into all the corporate collateral and designing and developing new elements as one off concepts to further the brand and establish it as the leading architecture agency.
Freelance creative at Foxtel Design for various Foxtel channels; Fox Classics, Fox Footy and Fox Movies designing various elements and maintaining Foxtel as the key brand and substantiating the sub-brands to be their own entity.
Senior Creative at vivachi international (which is now known as Voko World Branding) responsible for the design of a new Scandinavian brand called vivachistyle, which houses designer Scandinavian products from brands like; Stelton, Rosendahl, Bodanova, etc. Also freelanced for, Neon Creative, cherryArte, Topia Project, Holy Cow, Studio Woo.
Completed Masters of Design Science (Hons.) at University of Sydney.
Freelance creative and design of corporate identities for Seasons, Beegees and Fisheye photography studio.
Art Director at Hughes Software Systems (now known as Aricent), a leading communication software service provider, creating concepts for their exhibitions, events and maintaining a consistent brand for the internal stakeholders through posters, news-letters and brochures.
Junior designer at Whisper Design, (now known as gluedesign) a product, exhibition and graphic design agency in New Delhi, India.
Worked as an apprentice architect for Habitat Sustainable, working mainly on designing aspects of an architectural project and maintaining a consistent workflow on site.
The blogmania for the past 365 days has taken the design community, and all those who care to communicate by a storm. A good storm for a change, there is a lot more exchange of ideas, constructive critiquing and sometimes a barrage of information from all sides. I for one freshly welcome this flood of information, some bits to take in and some to put out there for everyone to view and perhaps utilise.
For example the visual Ping Pong started between the London and Berlin designers, an exact opportunity, to reverse the the large geographical gaps. To know the process, today, and tomorrow, is a lot easier now that wehave constant upfates coming through to us on our intelligent devices! A quick update, and a quick 'tweet', I must appaluse the philanthropy of sharing information and concepts was never better!
Respecting type in any form, well mostly, not going to really respect Comic Sans, has become a sort of routine in the life if a designer. In the words of Emil Ruder "Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty." Quite a massive responsibility, if I might say so! In retrospect, here are a few links not absolving typgraphy from its duty. More links also coming up soon.
Also commendable is the book by Oven Jones 'The Grammer of Ornamentation' where the history of ornamentation has been detailed out and the exclusive bit'- The whole book is scanned for viewer's ease. I would probably congratulate technology on this aspect.
The blog 'print and pattern' is an inspiring tribute to anyone who loves form, colour and composition.
All my family members including my 5 years old cousin Devika and my friends have been extremely encouraging in making the Prerna that Im today.
Thank you and I Love you!
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